Websites are great for your business! But there are a few mistakes that people can make that will do anything, but help your new website and business.
1. Long URL / No domain name
When you use your ISP or a free host your website address can be way too long like this: http://www.angelfire.com/co/Jeffersonstarship/daily.html Do your business a favor and register a domain name – something like: www.mycompany.com
2. Too many gizmos
3. Unprofessional design
There’s something to be said for homemade things. Homemade apple pies are great. Homemade websites are usually not. If you don’t have the time to learn web site design, leave it to the experts – it’s better for your bottom line.
4. Hiring Your Nephew
See above. There’s a big difference between knowing a little html and developing a professional looking, functional website that will be an asset to your business.
5. Inconsistent navigation
Make it easy for visitors to get around your site. Don’t confuse them with different buttons on each page. Consistency is the way to a browser’s heart and wallet.
6. Broken links
Make sure all your hyperlinks work. You don’t want visitors seeing error pages instead of your content! There are automated services that can check your links for you.
7. Long pages
Having to scroll down long pages really annoys visitors and lessens the effectiveness of your content. Keep your pages concise and easy to understand.
8. Using non-domain email
A business owner spends a nice chunk of change making sure his website enhances his business’s image. But wait, what’s this? His email address is Mysiteiscool@aol.com. Wrong! Use domain email like email@example.com. It’s much more professional.
9. Long load time
Make sure to only use images that enhance your site. File size should be minimal for the quality you need. Don’t make your visitors wait. You’ve only got about three seconds to impress them before they leave your site.
10. Browser incompatibility
Have you looked at your site through IE and Firefox, in different versions of Windows and Mac browsers? Your site may not show up well without the proper care.